Cash is the main limit on growth. A clear 13-week forecast shows when cash comes in, when it goes out, and how much room you have to act. It fits on one page and updates fast. It guides hiring, ads, and vendor talks. This guide walks through setup, data, and a weekly routine that keeps your view fresh.
Thirteen weeks is one quarter. It is long enough to plan moves, but short enough to be accurate. Leaders can see gaps early and choose from real options. Teams align on the same numbers each week. Bank partners trust a plan that updates on a set day and ties to the ledger and the bank.
The model groups cash by source and use. It works best when it is simple.
Core sections
Keep line items short. Most teams use 20 to 40 rows. Use notes for detail when needed, not more rows.
List every source of cash you expect in the next 13 weeks.
Customer receipts
New sales that drive cash
Other inflows
Use past weeks to set a base. Then adjust for known events, such as launch dates, quarter ends, or contract clauses. Record the method in a short note so a new owner can follow it next month.
Group spend by type and timing. Start with the largest and most predictable items.
People
Vendors and services
Taxes and debt
Other
For each line, write the due date rule. Some hit on the 1st or the 15th. Others are net 30 from invoice date. Mark these rules in one place so the next update is simple.
Use a simple layout with one column per week and one row per line item. Start each week on the same day. Many teams use Monday to Sunday.
Structure tips
Include a thin buffer line for unknowns. This helps reflect small shifts in timing without a full edit each day.
Your forecast must tie to real balances. Pull bank feeds into a simple sheet or data tool. Reconcile the ending balance from last week to the bank on a set day. List open items such as deposits in transit or checks not cleared.
Weekly tie-out
If you run multiple entities, add a small table that shows cash by entity and the total. This helps with rules on who can fund whom.
Plans change. Your forecast should show a base case and a downside case at minimum. The difference often sits in the inflow lines and one or two outflows.
Scenarios
Guardrails
Show the impact of each case on ending cash, not just on revenue or costs. Decisions are easier when you see cash runway change by week.
Pick a day for updates and stick to it. Many teams run the forecast on Monday morning so leaders start the week with a clear view.
Weekly routine
Keep the meeting to 15 minutes. Focus on changes and actions, not every line.
A forecast is useful when it drives decisions. Use the view to set simple moves.
Collections
Spend
Funding
Record each action in a short log with owner and date. Next week, close the loop.
Too many rows
If the sheet has hundreds of rows, updates stall. Fix by grouping small vendors into one line by type. Keep a notes field for detail.
No link to bank
If balances do not tie, trust falls. Fix by adding a weekly recon line and a clearing list.
Timing error loops
If large items land in the wrong week, the view swings. Fix by writing due date rules next to the line and using them every time.
One person knows the model
If only one owner can update, risk is high. Fix by writing a runbook and doing a handoff once a month.
No actions from the view
If meetings are just reviews, nothing changes. Fix by listing three actions each week and tracking them.
Templates
Data sources
Owner roles
Set up the structure this week. Map inflows and outflows. Link banks and reconcile last week’s ending cash. Build base and downside cases. Pick a weekly meeting time and keep it short. In two weeks, you will see trends. In four weeks, you will have a habit that guides clear decisions and reduces stress at month end.
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